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Has the pandemic changed your financial priorities?

Has the pandemic changed your financial priorities?


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If there’s one thing this year has shown us, it’s how life can change on a dime. In a recent poll1, we found that COVID-19 has left many Canadians re-evaluating their financial priorities. 


Investors are adapting to their new reality by focusing more on their retirement savings, income stability, and short-term cash flow compared to before the pandemic began.

Chart saying 49%

Say retirement savings has become more important

Chart saying 20%

Have modified a long-term goal that's now out of reach

Chart saying 48%

Report stable income and short-term cash flow are now higher priorities

Chart saying 40%

Place more importance on job security

Chart saying 40%

Are concerned they'll outlive their money

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Whether it’s a job loss, cancelled wedding celebrations or delayed travel plans, there may be significant repercussions to one’s personal or family finances. An advisor can help you evaluate your options to make informed decisions.

Canadians recognize the value that their advisors provide and are managing their financial situations by seeking personalized advice.

33%

of Investors

Increased their frequency of communication with their advisor since the pandemic began.

33%

of Investors

Increased their frequency of communication with their advisor since the pandemic began.


What people look for in an advisor

Advisors can have a positive impact on the lives of their clients, and different investors see different advantages when working with a financial advisor. Investors polled say the top three reasons2 for having a financial advisor are to:


ensure their investments withstand market volatility

stay on top of their financial situation

receive timely financial information and education

Woman and man outside smiling

Beyond the tangible benefits of advice, Canadians also say they want advisors who are:

Engaged

Chart saying 93%

Want to work with someone who knows their personal situation

Flexible

Chart saying 60%

Say their ability to connect with their advisor online is increasingly important

There are many financial life decisions that can be difficult to navigate alone.These include when to shift your investment strategies, how to save tax while retired, dealing with your children’s college education costs, estate planning and much more.

If the current environment has you re-evaluating your financial priorities, you’re not alone.

74%

of Canadians

Are increasingly seeking out financial advice to guide them through the uncertainty

If the current environment has you re-evaluating your financial priorities, you’re not alone.

74%

of Canadians

Are increasingly seeking out financial advice to guide them through the uncertainty


The reduced barriers for accessing expert advice means the answers to your concerns are only a phone call or virtual meeting away.


We can work with you to see where your opportunities lie.

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1The study was conducted August 13 – August 27, 2020, in partnership with Environics Research with results drawn from an online sample of 1,000 Canadian investors with $100,000 or

more in investible assets that are 30 years old. 2 Based on an IPC survey of 500 investors with over $100,000 in investible assets. Survey conducted by Environics Research Group, April 2019.

Investment Planning Counsel Inc. is a fully integrated wealth management company. Counsel Portfolio Services is a wholly-owned subsidiary of Investment Planning Counsel Inc. Trademarks

owned by Investment Planning Counsel Inc. and licensed to its subsidiary corporations. Mutual Funds available through IPC Investment Corporation and IPC Securities Corporation. IPC

Private Wealth is a division of IPC Securities Corporation. IPC Securities Corporation is a member of the Canadian Investor Protection Fund.


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